Roxsolt announce new partnership with Attaquer
#RoxsoltLadies becomes #RoxsoltAttaquer
Launceston Cycling Festival, Launceston, Tasmania, Australia
At the Launceston Cycling Festival the Roxsolt Cycling team have debuted their 2017 team kit and bikes as part of a new partnership with Attaquer. The partnership sees Attaquer take co-naming rights to the team alongside of Roxsolt with the team rebranded as #RoxsoltAttaquer.
The timing of the announcement coincides with the launch of the new season Attaquer collection that includes an expanded range of women’s cycling apparel and features Roxsolt riders.
Founded in 2013 with an initial focus on Australian summer criterium races 2016 represented the first full season for the Roxsolt team. The team raced in Australia, New Zealand and Europe and recorded 13 UCI top 20 results, 11 Australian NRS Top 10 stage results, 4 top 10 Australian NRS General Classification results, and 9 state open top 10 results. The team finished 5th in the National Road Series team classification with 3 riders achieving individual NRS points.
For 2017 the focus on national and international level racing continues for #RoxsoltAttaquer with the team looking towards racing in Asia, the USA and Europe as well as selected NRS races and open races in Australia and New Zealand.
“The partnership with Roxsolt is a good fit for us. What Roxsolt have done over the past few years is to be both disruptive and have a positive influence on cycling. Like us Roxsolt saw a gap in cycling, specifically around creating opportunities for female cyclists to race and isn’t afraid to push the boundaries in order to see what is possible. Cycling needs that sort of passion in order for the sport to continue to grow.” – Stevan Musulin, Attaquer co founder
“2017 represents the 4th season for Roxsolt and it is time to be even bolder than we have previously. When we started the team back in 2013 I thought it would just be for the summer season. I never imagined that fast forward and we would have won SuperCrit 3 times with 3 different riders, picked up the U23 Oceania ITT Jersey or take a group of emerging riders to Europe and actually race in some pretty tough UCI races without the involvement of Cycling Australia or Cycling New Zealand. We are already seeing other teams use our experience and look to replicate what we have achieved. Partnering with Attaquer really fits with the Roxsolt philosophy of always pushing forward. The team has played a big part in growing the sport of cycling in Australia and now New Zealand and to keep that going you really need a partner like Attaquer who is willing to stand at the edge with you.” – Kelvin Rundle, Team Owner & Roxsolt founder.
The 2017 RoxsoltAttaquer Team
Kelvin Rundle – Team Owner & Manager
James McDonald – Sport Director
Elizabeth Doueal, Victoria, Australia (2016 NSW Road Race Champion, 3rd NSW Criterium Championship, 9th Victorian Criterium Championships)
Rylee McMullen, Auckland, New Zealand (3rd Stage 4 NRS National Capital Tour)
Ruby Livingstone, Auckland, New Zealand (14th UCI Cadel Evans Road Race, 6th New Zealand Road Championships, 10th New Zealand Criterium Championships, 7th GC NRS Amy’s Otway Tour, 14th NRS Overall)
Abby Sneddon, New South Wales, Australia (1st Stage 3 Junior and Women’s Tour of Canberra)
Lydia Rippon, Auckland, New Zealand (2015 Auckland Road Race and ITT Champion)
Josephine Meldgaard, New South Wales, Australia (2015 NSW Team Time Trial Champion)
Sharlotte Lucas, Hokitika, New Zealand (3x Calder Stewart Series winner, 3rd New Zealand ITT National Championships, 7th New Zealand Road Championships, 9th GC NRS Mersey Valley Tour, 1st UCI Gran Fondo World Series Forrest Grape Ride)
About Roxsolt – https://www.roxsolt.com
Roxsolt is a consulting company that assists organisations deliver in transformation and improvement with a specific focus on Information Technology and Systems.
About Attaquer - https://attaquercycling.com
Attaquer is a true pioneer in the cycling market and is not about producing homogenised kits for the standard cyclist. It’s a lifestyle. It lives and breathes the sport but likes to have fun and never takes itself too seriously. With a unique diversity that allows Attaquer to straddle multiple points of difference, the brand remains as effortlessly on-point, as it should be.